One of the great aids for pacifying and purifying the mind is the repetition of a holy name—a name denoting ultimate reality in either personal or impersonal form.
The practice is often overlooked because of its simplicity, and also due to a certain scepticism which pervades the modern mind, but its efficacy is indicated by Rumi: ‘When the holy name of God comes into the mouth, neither impurity remains nor sorrow.’
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